OUR BLOG

What Is Market Research and How Does It Support Business Decisions?   Market research is how a company checks whether a market actually has enough of the right buyers in it before spending a quarter's budget finding out the hard way. Expanding into a new region,...

Business Intelligence Platforms: Guide, Features, & Data Quality   Companies have spent more on business intelligence platforms than ever, and fewer people are actually opening them. A recent survey of 214 data and analytics leaders conducted by BARC and the...

Data Enrichment vs Data Cleansing: Which One Does Your CRM Need First?   Data enrichment and data cleansing get used interchangeably in vendor pitches and internal Slack threads. When this happens, the actual problem that needs to be fixed gets mis-scoped and...

How to Do B2B Lead Generation Without Cold Outreach?   The majority of sales teams see B2B lead generation as nothing more than "more emails, more dialing, and more names put in a process," which can still work from time to time. However, reply rates on all forms...