“Brand” this word brings a series of logos in front of our eyes, like Starbucks, Adidas, Nike, and the list goes on and on. This is a term we the gen-z are living by in 2023. No doubt, it’s an intangible term and yet holds the immense power of...
SCALE-UP YOUR BRAND IDENTITY VIRTUALLY! We all want branded items, whether it is a shoe or a dress or a bag. We all love branded items and of course, having them gives you a little lift to your confidence level. You love yourAdidas, you love your Nike, you love...
Introduction: If business strategies are the movie’s central character called ‘How the business market works,’ monotonous policies are the antagonist. So, here is a complete guide to the rather popular ‘Business-to-Business’ aka,...
When you think about launching a product, it is necessary to have a proper b2b go to market strategy. The absence of a proper go-to-market strategy Mckinsey will block your analysis concerning the product, which includes whether you are chasing the wrong set of...
The coming of the modern world brought with it the boon of digitization. Moreover, since 2020, when the pandemic of Covid-19 struck the world, things started changing by leaps and bounds. The field of businesses, especially B2B marketing, had to revolutionize...
