Sakshi

And who’s she?

Sakshi is pursuing her Master’s in English Literature and has completed her Bachelor’s degree in Business Administration with a super specialisation in Marketing and Human Resources Analytics. Her curriculum covered consumer behaviour, market research, organisational communication, and performance analysis.

She has over three years of experience in long-form blogging, website content, landing pages, email copies, and product documentation. She has worked as a Senior Content Lead with the responsibilities of daily management of content production, reviewing drafts, guiding writers on tone and structure, and ensuring that all work met project requirements and brand standards. Having worked across services, products, and healthcare with global brands, she has driven content initiatives that reduced ambiguity for end users and smoothed the internal workflows within teams.

Sakshi has also written two research papers, namely The Impact of Social Media on Consumer Behaviour and The Failure of the American Dream in Today’s Indian Middle-Class Youth: A Study Through Arthur Miller’s Death of a Salesman. She brings this analytical approach to content strategy, aimed at helping teams with audience and market trend insight in a B2B environment.

Her role at BizProspex

At BizProspex, Sakshi researches, develops, and publishes written content across the website. She develops service pages, blogs, and campaign copy that clearly reflect the company’s data processes, compliance practices, and technology solutions. By closely working with the marketing and sales teams, she develops content that supports lead generation and communicates value to decision-makers. She also tracks performance metrics and adjusts content to maximise engagement. Her aspirations, Sakshi is focused on deepening her expertise in B2B Content Strategy, Technical Writing, and Long-form Educational Content. She strives to architect complex information into an intuitive, clear, and understandable form that would strengthen the understanding of a product and brand trust. And in due course, she hopes to take up broader content planning responsibilities and help build communication systems that enable consistent positioning of brands.