BizProspex vs Lusha (2026): Which One Actually Delivers the Data Your Team Needs?
Lusha is one of the most recognised names in B2B contact data. Chrome extension, clean interface, free plan, affordable entry price. For a lone rep or a handful of reps conducting minimal prospecting activities in the United States and Europe, it does the trick.
However, those credits soon get used up. With 480 credits per person per month on the Pro tier, and phone lookups costing five credits each, a rep conducting one hundred cold calls each month will exhaust his/her monthly allowance in one week’s time. Independent tests conducted in March 2026, based on 300 mid-tier companies, showed that Lusha only managed to provide an email address in 31% of the cases.
BizProspex works differently. Paying per dataset allows you to own it without any credits, expiry or seat charges. Each dataset is guaranteed to have undergone triple verification and comes with a 98% accuracy guarantee with a refund for your money, all while covering five different intelligence types, such as sanctions data, funding intelligence, trade show exhibitors, healthcare speciality contacts, and job feeds that are not covered by Lusha.
BizProspex vs Lusha at a Glance
How Much Does Lusha Really Cost in 2026?
Lusha’s headline pricing looks accessible. The credit system is where costs compound.
Published plans (annual billing):
What the credit math actually means:
One credit reveals one email address. Five credits reveal one phone number. A Premium user on 7,200 annual credits who focuses on phone numbers gets 1,440 phone contacts per year, 120 per month, before running out. A Pro user on 3,000 annual credits gets 250 emails per month, or 50 phone numbers.
Annual credits reset at the end of the billing cycle with no rollover. Unused credits in December are lost. Bulk enrichment is capped at 25 contacts per batch on Pro and Premium. A team that enriches 1,000 contacts per month runs 40 separate batch operations to get there.
Salesforce and HubSpot CRM integrations sit behind the Scale plan. So does intent data, job change alerts beyond one free alert, technographic filters, and API access. The practical cost for a team that needs those features: a custom Scale quote that Vendr data places at approximately $37,000/year for 25 seats at list price, with enterprise negotiations bringing it down 25 to 40%.
Monthly billing runs 25 to 35% higher than annual rates across Pro and Premium. Annual renewal increases of 8 to 15% are standard without a locked multi-year agreement.
BizProspex pricing: Custom quoted per dataset. Own it outright. Zero credits, zero expiry, zero per-seat charges, zero batch size limits. Free sample of 10 to 100 records from any dataset before purchase.
How Accurate Is Lusha Data in 2026?
Lusha claims 98% email accuracy. The gap between that claim and what teams experience in campaigns is where the real evaluation happens.
An independent March 2026 test on 300 mid-market B2B contacts found Lusha returned an email address on only 31% of lookups. A separate analysis found that coverage varies significantly by geography: Lusha performs best in the US and Western Europe, with lower match rates across APAC, MENA, and Latin America.
Phone accuracy is a separate question from email accuracy. Lusha is frequently cited for above-average mobile phone accuracy in the North American market specifically. For US-based cold calling, that is a genuine strength. For international outreach, match rates drop alongside email coverage.
Lusha’s free plan gives 40 credits per month. At 1 credit per email lookup, that is 40 contacts for a solo user testing the database. For any worthwhile sampling of a particular target segment, a count of 40 contacts would be inadequate to evaluate potential coverage gaps in the ICPs that the team would target.
In its datasets, BizProspex provides 98% data accuracy. Inaccuracies found in data reports within 7 days are adjusted and sent again free of charge.
What Does BizProspex Cover That Lusha Does Not?
Lusha covers email addresses, phone numbers, firmographics, and basic company data. Job change alerts, intent data, and technographics are scale-tier features. The five categories below sit entirely outside Lusha’s product catalogue.
Does BizProspex Have Sanctions and PEP Data That Lusha Does Not Offer?
Financial service companies, defence contractors, healthcare purchasing teams, and companies with cross-border vendors must conduct due diligence checks prior to finalising their contracts. An OFAC-sanctioned or PEP-listed vendor, after signing the contract, would pose regulatory risks. BizProspex provides three databases related to this:
Lusha carries no compliance screening products.
How Does BizProspex Funding Intelligence Compare to Lusha for Targeting Funded Startups?
Lusha includes company funding data as a firmographic field: the last known funding round and approximate amount. That field tells you a company raised money at some point. It omits the round close date, the amount, the lead investor, and any way to contact the VC firms behind the deal.
A company that closed a Series B 90 days ago has confirmed budget and a 3 to 6 month window to commit it before the next board review. The timing of that window matters more than the fact that funding happened.
BizProspex Funding Intelligence:
Does BizProspex Have Trade Show Exhibitor Data That Lusha Does Not Carry?
Lusha carries no exhibitor product. A company that paid $50,000 for a trade show booth has a confirmed marketing budget, an active product on sale, and C-level decision-makers available for outreach within a defined window.
BizProspex Exhibitor Intelligence covers company name, website, product category, contact details, and booth data across 20+ major global exhibitions:
Is BizProspex Better Than Lusha for Healthcare and MedTech Sales?
Lusha includes healthcare contacts in its general database with industry and job title filters. A search for cardiologists returns results, with no licence status or practice type segmentation beyond the title field.
BizProspex Healthcare Data filters by speciality, licence status, and location:
How Does BizProspex Jobs Feed Compare to Lusha Hiring Signals?
Lusha offers job change alerts, one free on the free plan, available in greater quantity on Scale. A job change alert fires when a contact already in your Lusha list changes employer or role. That is a reactive signal about someone you already track.
BizProspex Jobs Feed Intelligence tracks 2M+ live job postings as proactive account signals. A company posting five VP of Sales roles this month is actively building a sales org and evaluating sales tools. A healthcare company posting four clinical data analyst roles is sourcing healthcare data software. Each posting is a public, verifiable record from the company’s own careers page, confirmed before it reaches a campaign sequence.
What Are Lusha Contract and Cancellation Terms in 2026?
Lusha plans auto-renew at the end of each billing cycle. On annual plans, cancellation takes effect at the end of the term, meaning a team that cancels in month 3 continues paying through month 12. Annual credits issued upfront reset at the end of the billing cycle, so unused credits at renewal are lost.
Adding users or upgrading mid-cycle applies the cost immediately rather than at renewal. Teams that scale up partway through an annual contract pay the new rate from that day forward.
BizProspex: pay per dataset, single transaction, no auto-renewal, no unused credit loss.
Is Lusha GDPR Compliant and How Does BizProspex Compare on Certifications?
BizProspex holds ISO 27001 certification with documentation publicly available on its website, and is registered as a Data Broker with a public registration certificate. Eight compliance frameworks are documented including PIPEDA, CASL, LGPD, and PIPA. For teams with data subjects in Canada, Brazil, and South Korea alongside European and US contacts, that documented scope covers regulatory requirements Lusha leaves unspecified.
Is BizProspex Better Than Lusha in 2026?
Lusha works exclusively for one customer. This customer could be an individual or a group of individuals, mostly from the United States and Western Europe, doing moderate email prospecting using Chrome extension functionality. The basic package is offered for free and is suitable for testing purposes. The Pro plan costs $22.45/user/month and offers sufficient credits to do light prospecting without much commitment.
The upper limit for credits is the point when the model becomes too rigid. Phone reveals are done at 5 credits each and use up a Pro subscription’s credits in just 50 calls. Bulk enrichments done at a rate of 25 per batch become difficult to manage. Integration with CRM such as Salesforce and HubSpot is only possible through the Scale subscription, which needs a customised quotation and annual contract.
BizProspex covers teams that have moved past light prospecting. Triple-verified data across 50+ global markets at 98% guaranteed accuracy; five intelligence categories, including sanctions, funding, exhibitor, healthcare, and jobs feed signals; and per-dataset pricing where a team pays for what they need, owns it outright, and starts the next campaign without counting credits.
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Frequently Asked Questions
Is BizProspex a good Lusha alternative for teams that have outgrown the credit system?
Absolutely. Lusha’s credit system costs 1 credit for an email and 5 for a phone number. Credits expire at the end of each year with no carry-over to the next year, and enrichment limits are set at 25 at a time. On the other hand, with Bizprospex, you get access to exclusive datasets without any credit system, and there’s no expiration date.
Why does Lusha’s accuracy claim of 98% differ from what teams see in campaigns?
Lusha’s 98% claim covers email validity at the time of verification. An independent March 2026 test on 300 mid-market contacts found Lusha returned an email address on only 31% of lookups, meaning 69% of contacts had no data available rather than inaccurate data. Coverage gaps, particularly in APAC, MENA, and Latin America, account for a large portion of the difference between the claimed accuracy rate and the actual match rate on a target list.
What does Lusha’s credit system cost for a team doing 500 cold calls per month?
500 cold calls require 2,500 credits per month for phone reveals alone at 5 credits each. A Pro user receives 250 credits per month (3,000 annually, divided by 12). A Premium user receives 600 credits per month. To cover 500 monthly calls, a team needs multiple premium seats or a scale plan at custom pricing. BizProspex delivers a dataset of 500 verified phone contacts as a single purchase with no credit overhead.
Does BizProspex offer free sample data that Lusha does not provide before committing?
BizProspex provides 10 to 100 free records from any specific dataset before purchase, filtered to the exact industry, job title, geography, and company size requested. Lusha’s free plan gives 40 credits per month, enough to look up 40 email addresses or 8 phone numbers, which is typically insufficient to evaluate coverage on a specific ICP segment before committing.
Does BizProspex have sanctions and PEP data that Lusha does not carry?
Yes. BizProspex maintains a Global Sanctions Database at 87,279+ records, an AML Sanction List at 30,000+ records, and a Politically Exposed Persons database at 391,459+ records. Lusha carries no counterparty screening or compliance dataset products.
Is BizProspex better than Lusha for healthcare and MedTech sales teams?
Yes. BizProspex Healthcare Data covers 200,000+ dental professionals, 95,000 paediatricians, 40,000 cardiologists, 22,000 neurologists, 50,000 physicians, and 80,000 pharmaceutical contacts, segmented by speciality, licence status, and location. Lusha includes healthcare contacts in its general database behind a job title filter with no clinical speciality or licence status segmentation.
What happens to unused Lusha credits at the end of the year?
Annual plan credits reset at the end of the billing cycle. Unused credits are lost rather than rolled over. On monthly plans, unused credits roll over up to twice the plan limit. For teams that prospect seasonally or in bursts, this means paying for credits in quiet months that expire before they can be used.
Does BizProspex cover global markets where Lusha has lower match rates?
Certainly. The best coverage from Lusha is found in the US and Western Europe. Other countries, such as APAC, MENA, and Latin America, have been reported to give fewer matches according to independent reviews and users. On the other hand, BizProspex offers coverage for more than 50 countries across the world with accurate triple verification.
BizProspex dataset figures from proprietary records as of April 2026. Lusha pricing confirmed from Lusha.com, Vendr, Salesmotion, Cleanlist, and aggregated G2 and Capterra data as of April 2026. Lusha accuracy figures from independent Cleanlist March 2026 test on 300 mid-market contacts and aggregated user reports from G2 and Capterra. Annual credit reset policy confirmed from Lusha.com pricing FAQ.