Automation Isn’t Always the Answer- What BizProspex vs. Lusha Teaches Us About Data Accuracy.

INTRODUCTION

In today’s digital landscape, data has become an essential resource that drives success across businesses. As the amount of data continues to increase, the demand for high-quality, relevant, and compliant datasets has become more important than ever. Data providers play a crucial role in enabling smarter decision-making, enhancing customer engagement, and supporting strategic business growth. 

The real challenge, however, lies not in accessing vast data sets but in obtaining accurate, up-to-date, and reliable information. The right provider ensures businesses are not only data-rich but also data-smart. This decision directly impacts market analysis, sales efficiency, and long-term profitability. As a result, selecting a data provider must be a strategic choice rooted in clarity, capability, and data compliance.

 

BizProspex Overview

Bizprospex was founded in 2009 and is a trusted provider of B2B data services, offering a range of solutions such as CRM data cleaning, manual data appending, data mining, and B2B lead generation. The company helps businesses by ensuring accessible, accurate, and actionable data to enhance operations and grow the customer base. BizProspex focuses heavily on human-verified data, which sets it apart in terms of reliability and quality assurance.

 

Lusha Overview 

Lusha was founded in 2016 and is a leading B2B sales intelligence platform designed to provide professionals with precise contact and company information. The platform is widely used by sales representatives, marketers, and recruiters to connect with decision-makers more efficiently. Lusha specialises in helping teams streamline their processes by ensuring they work with accurate and up-to-date business data.

 

Pros and Cons: BizProspex vs. Lusha

 

BizProspex

 

Pros:

1. Manual & Human-Verified Data

 All datasets are double-verified manually, ensuring accuracy rates up to 98%.

2. CRM Data Cleaning & Data Appending

Offers professional CRM cleaning, email appending, and deduplication services—ideal for businesses with existing datasets.

3. Fully Customizable Data Solutions

Provides tailored lists based on industry, geography, job titles, technologies used, and more—ensuring relevance and precision.

4. Customer Support and Services

No subscription lock-ins; pricing is custom and pay-as-you-go, based on actual business requirements.

5. Dedicated Customer Support

Offers personalised service with dedicated account managers for ongoing data needs and consultation.

 

Cons:

1. No Chrome Extension or Real-Time Search Tool

Does not provide an instant lookup tool or browser plugin.

2. Slightly Longer Turnaround Time

Due to manual verification and custom work, data delivery may take longer than instant-access platforms.

 

Lusha

 

Pros:

1. Instant contact lookup

Accessible via Chrome extension and dashboard for on-the-fly contact retrieval.

2. CRM integrations

Integrates with Salesforce, HubSpot, Outreach, and more.

3. User-friendly interface

Optimized for quick and intuitive prospecting.

4. Fast data enrichment

Automatically updates CRMs with fresh contact info.

 

Cons:

1. Automated, crowdsourced data

It leads to occasional accuracy issues due to community-sourced information.

2. Limited customisation

Unable to create highly targeted lists by industry or technology.

3. Subscription credits

Fixed monthly plans with limits may require upgrades for higher volumes.

4. No CRM cleaning or appending

Focuses on enrichment rather than deep dataset management.

 

SOME OF OUR KEY FEATURES

 

1. Human‑Curated Data Verification

Every contact is manually reviewed by data specialists, ensuring exceptional accuracy and freshness.

2. CRM Cleaning & Email Appending

Offers data hygiene services: Deduplication, updating outdated records, and appending missing emails or phone numbers.

3. Tailored List Building

Custom-targeted lists are created based on criteria like industry-wise, job title, technology stack, geography, or company size.

4. Flexible, No‑Lock‑In Pricing

Project-based, pay-as-you-go plans with fully transparent costs—no subscriptions or surprise fees.

 

WHAT LUSHA HAS TO OFFER

 

1. Chrome Extension for Real-Time Lookup

Find contact info instantly while browsing LinkedIn, Sales Navigator, or company websites.

2. Advanced Prospecting Platform

Filter leads by industry, seniority, tech stack, etc.; build and export high‑precision lists.

3. Bulk CRM Enrichment & Updates

Upload CSVs or connect Salesforce to refresh contact details—emails, phone numbers—via workflows.

4. Flexible, No‑Lock‑In Pricing

Native sync with Salesforce, HubSpot, Pipedrive, Outreach, Bullhorn, and more.

 

BizProspex – Ease of Use

 

1. Dedicated Project Managers

Every client is assigned a real human point of contact to guide them through the entire process—from initial consultation to final delivery. This eliminates confusion and ensures a smooth, personalised onboarding experience.

2. No Technical Setup Required

Unlike tools that require software installation or Chrome extensions, BizProspex delivers ready-to-use data files (Excel/CSV/CRM-ready) without needing any setup from your end.

3. Flexible Delivery Formats

Data is provided in the format you prefer (e.g., segmented lists, enriched CRM files, tech-install data), which removes manual formatting work—ideal for non-technical users.

4. Collaborative, Consultation-Based Approach

BizProspex customises every project through detailed consultation. Whether it’s building a niche list, cleaning CRM records, or appending emails, your input shapes the final output, making the process simple and tailored.

 

Highlight:

BizProspex eliminates DIY guesswork and tool learning curves. Their hands-on approach means clients never need to manage tools or install extensions—just tell them what you need, and they deliver accurate, actionable data.

 

Key Difference Between BizProspex and Lusha: Manual Precision vs. Automated Prospecting

 

Understanding the core differences between BizProspex and Lusha reveals how each platform approaches B2B data—and why BizProspex stands out for businesses focused on precision, customisation, and ROI-driven strategies.

 

BizProspex

 

Manual, Human-Verified Data

Data is collected and verified manually by trained professionals—ensuring maximum accuracy and reliability.

CRM Cleaning & Email Appending

Offers deep data services such as deduplication, email/phone appending, and CRM hygiene support—beyond just contact sourcing.

Custom-Built Contact Lists

Allows targeting by job titles, industries, tech stack, revenue size, and geography—fully customised to business needs.

Flexible, Pay-as-You-Go Pricing

No subscriptions. Pricing is tailored per project based on actual data volume and complexity.

 

 

BizProspex pricing:

• • Standard: $200
    
  • Premium: $300
    
  • Pro: $500
    
  • Enterprise: Custom Quote

 

Pricing may vary based on data complexity, industry, or customization requirements.

 

Lusha pricing:

• • Free plan
  • Pro: $22.45/user/month
    
  • Premium: $52.45/user/month
    
  • Scale: Custom

 

 

Which Platform Is Better: BizProspex vs. Lusha?

 

BIZPROSPEX

 

Best for high accuracy and customized data workflows

• Manual Data Verification: Every contact is reviewed by experts to ensure precision and freshness—ideal for campaigns where accuracy is critical.
• CRM Cleaning & Email Appending: Provides full-service data hygiene, including deduplication and contact completion.
• Custom List Building: Creates audience-specific datasets using diverse criteria like industry, job role, tech used, and geography.

Verdict: Bizprospex is the superior choice for organisations that need premium, bespoke data solutions, human-driven accuracy, and flexible pricing aligned with outcomes—not credits.

 

LUSHA

 

Best for fast access, automation, and compliance

• AI-Powered Contact & Company Data: Instantly sourced from an extensive database and refined via machine learning.
• Chrome Extension + Bulk Enrichment: Enables real-time data capture and enrichment at scale, directly through browser and CRM integration.
• Rich Integrations: Seamlessly connects with CRMs like Salesforce and HubSpot via API for workflow automation.

Verdict: Lusha excels in delivering quick, automated access to contact information, compliant with major privacy regulations and integrated for efficiency.

 

A few case studies for better insights:

 

Example: Launching a Product in a Highly Regulated Industry (Healthcare)A medtech company launching a new product wants to contact decision-makers at compliant healthcare facilities in North America, with full assurance that the data meets regulatory standards.

• • • Why go for BizProspex?
      They work with BizProspex to create a compliance-verified, custom dataset. The human-led approach ensures no scraped or crowdsourced data, reducing regulatory risk.
    • Why not Lusha?
      Lusha’s data is partially crowdsourced and automated, which may pose compliance risks in industries with strict data governance like healthcare.

 

Example: Agency Serving Multiple Clients with Diverse Target Audiences.

A marketing agency serves several clients across different industries, requiring custom contact lists for each.

• • Why go for BizProspex?
    They submit multiple briefs to BizProspex—e.g., HR leaders in finance, CTOs in edtech, and CMOs in retail. BizProspex delivers client-specific lists tailored to each campaign’s needs.
  • Why not Lusha?
    Lusha’s one-size-fits-all dashboard doesn’t support parallel, custom campaigns at the same level of detail or personalisation.

 

FAQs: BizProspex and Lusha

 

BizProspex FAQs

 

Q: Can you clean and append CRM data?

A: Yes. BizProspex performs CRM cleaning—including deduplication, updating outdated records, and appending missing emails or phone numbers—across platforms like Salesforce, HubSpot, Zoho, and Insightly.

Q: What if customers are not satisfied with the data?

A: BizProspex offers a 100% money-back guarantee if expectations aren’t met—demonstrating confidence in their manual verification process.

Q: Can Bizprospex work with a specific CRM?

A: Absolutely—Bizprospex supports cleaning and updating data in any CRM platform and can learn new systems quickly if needed.

 

CONCLUSION

In a data-driven world where every decision can impact growth, profitability, and competitive edge, the quality of your B2B data partner matters more than ever. Lusha offers a modern, automated approach that works well for teams seeking speed and instant access through browser tools and CRM integrations. However, automation alone cannot guarantee accuracy or relevance—especially when campaign performance, lead quality, and CRM hygiene are on the line.

This is where BizProspex sets itself apart. With its human-verified data, deep CRM support, and fully customisable solutions, BizProspex doesn’t just provide contacts—it delivers confidence. Every list is built to match your exact business needs, backed by personal consultation, flexible delivery formats, and transparent pricing. Whether you’re cleaning up your CRM, launching a highly targeted campaign, or entering a new market, BizProspex equips you with data that’s not only clean but also conversion-ready.

For businesses that demand accuracy, reliability, and a truly hands-on partnership, BizProspex is more than a data vendor—it’s a strategic ally for long-term success.