What Exactly Is GDPR And Why Does It Matter for B2B Outbound Sales?
Businesses today are data-driven. Most of the data generated and consumed by businesses pertain to the clients that are reached out. In such circumstances, data compromise is an obvious concern at large. This necessitates the manifestation of regulations that...
How to integrate email marketing with social media efforts: Sync, Synergise and Shine!
The beauty of digital marketing is that it is full-circle. What goes around, comes around like the blades on a chainsaw. Social media marketing needs to work in tandem with email marketing. Content marketing needs to work with social media and SEO, and so on....
What is intent data, and how does it help your business?
Data collected basis the research of users’ behaviour is called intent data. A and Y both look for things online. Whether they want to buy a product or are looking for information related to a specific product- it can all be summed up in a user behaviour...
How bad data is harming your company and how can you be on its good side?
Your sales team is super-excited for having a new, almost sure-shot lead off a database. You know that your product or service would sure make sense to them and it probably is a done deal, a matter of when and not if. Easy, peasy and breezy. Though it rains on...
The tried-and-trusted ways to make a click-worthy and lead generating landing page
Do you need a landing page? Umm… yes. The co-founder of Unbounce and digital marketing expert, Oli Gardner, agrees. But do you need lots of landing pages? Yes! According to this research as well, the number of landing pages is...
Why website design is necessary for any business?
We choose a design in anything we purchase from a car, furniture, clothes, watches etc then why not for websites. For a business, were solely based on e-commerce or an established business looking for digital space exposure, a website is forefront you present. If your...
Customer testimonial: when to ask and how to use them
Testimonials are tricky business. Whether it was the shocking testimonial that your friend posted on social media which was supposed to be quirky and funny but you are still reeling from the punchlines or the testimonial from the ex-employer that got you...
How much can you save with the address validation?
Imagine you going to visit someone and searching for the house in the area. When you think address search is done and you ring the bell, a door opens and you are greeted with a person with a questioning look, asking "Do we know you?" or a scenario when after...
How to make yourself prepared when Facebook goes down?
Whether you are an active social media user or social media dead weight, you have probably heard of Facebook. Facebook is the most popular social networking sites with the monthly active user of about 2.60 billion and daily active user about 1.73 billion....
Why Email Should Be At the Heart of Your Marketing
In the age of Instagram stories, Facebook pages and twitter trends, emails fall in the category of boomer. As far as digital marketing is concerned, they are still in fad. The emails and mix email marketing are pillars of digital marketing. The email marketing...