B2B branding strategy for successful leads
A survey among the marketing officials among the top 133 B2B companies concluded that 85% of the B2B companies agree that marketing became more complicated in the last 12 to 24 months. Moreover, the pandemic added to the crisis, where 80% of the marketers had...
The Definitive Guide to B2B Account Scoring
Various aspects work together to give a business the success it deserves. The matter of fact is that every aspect is trivial, and companies cannot afford to keep any individual part behind the veil of ignorance. One such part is B2B account scoring. B2B account...
B2B Influencer Marketing: The Ultimate Guide 2021
When we talk about businesses, one thing that we need to maintain is “progress”. As this is a world of numerous companies, you need proper competitive intelligence to tap into your true potential and reach higher targets. One can ensure such progress if they...
How Keyword Match Types Work in 2021: Phrase match to Broad match
Presently, we are living in the world of uncertainty, especially when it comes to businesses. Irrespective of the industry, size, and scope, every business has been hit by the pandemic and global lockdowns. This multifaceted blow has made marketing more...
Digital has changed the role of sales enablement
Digitization and technological explosion has revolutionized every industry and have shown a new path to businesses to please their existing and potential buyers. Interactive media and customer analytics and intelligence can incredibly enhance your relationship...
WHAT TO CONSIDER WHEN SHIFTING FROM SALESFORCE TO HUBSPOT
In today’s modern environment, businesses have become more customer-centric than ever. All the enterprise processes and products are aligned to cater to the fluctuating needs and demands of the customers to boost sales and profitability. Regardless of the...
WHY YOUR FOLLOW UP EMAILS ARE FAILED (AND HOW TO FIX THEM)
Emails have been among the most effective ways to reach out to your prospects for years now. Its simplicity and convenience make it the most sought method deployed by several businesses in every industry. The rise in the demands of email appending services and...
Shopify vs Woocommerce: The Reason You Need to Think about Woocommerce for the eCommerce Site?
Taking your business online is not a choice anymore. To help you in creating an eCommerce website several platforms are available which makes the task much easier and faster. Shopify and Woocommerce are the two most popular platforms for the job. These...
Marketing to C-Suite Executive Leadership
C-suite executive leaders are high powered people who constantly look for opportunities and solutions that are beneficial to the organization. They focus on the big picture and evaluate every offer in terms of its impact on the enterprise as a whole. Their time...
How Can I Get Business Email Data For an Advertising Campaign?
When it comes to digital marketing, email is one of the most effective and lucrative methods. Its reach and viral potential is incredible and can earn a significant number of leads for your business. The success of email marketing lies in the list of...