How to Acquire B2B Customers: Reach Out and Grow Your Business
Regardless of what industry we come from, all marketers are interested in building customer bases for their B2B business. B2B marketing teams want quantity as well as quality. Knowing how to acquire new B2B customers can help you to thrive, not just survive....
B2B Customer Retention: Re-engage Old Customers Effectively
When we talk about business growth, much attention is paid to lead generation and nurturing sales. However, it is necessary to remember the importance of B2B customer retention and the many ways to re-engage old customers. While it is easy to lose sight of the...
B2B Marketing Trends in 2019: The 7 Biggest Opportunities for Marketers This Year
Before we dive into our B2B marketing trends for 2019, let’s get one thing clear – the only constant in marketing is change. This statement means that the business-to-business (B2B) marketing landscape in this New Year is going to be different from what you’ve...
CRM Data Admin’s Tasks and duties
What goes in the life of a CRM data Admin (tasks and duties) on a daily/weekly/ monthly and yearly basis? Learn what is required to be successful at your CRM admin tasks. Here is a 5 step guide to keep a track of your duties as a CRM manager or CRM admin....
7 Ways to use Email Automation for B2B campaigns
Email automation for B2B campaigns is essential in making B2B email marketing a force to reckon with. Many marketers may believe that email marketing is a dead channel. However, that couldn’t be further away from the truth. The famous saying, “If it...
Best Email List Hygiene Practices for B2B Marketers
When it comes to the B2B industry, email marketing is thriving. This type of communication is still one of the most lucrative strategies to acquire new clients. Email marketing is undoubtedly crucial to the growth of a B2B company. So let's understand the...
10 B2B Cold Calling Tips and Tricks That Work
Many B2B marketing professionals like to believe that B2B cold calling is dead. However, that is a common misconception that can seriously hurt your efforts. Every B2B company from the ones that are in the Fortune 500 bracket to ambitious start-ups employ cold...
10 Ways Guaranteed to Help your B2B Lead Generation Efforts
When it comes to B2B lead generation, the critical thing to keep in mind is that there is no ‘one size fits all’ option you can rely on. Every industry is different, and by extension, the best lead generation tactic for every industry is different. When...
Data Decay and Slow Sales
How Preventing Data Decay Can Ultimately Strengthen Your B2B Business and is Data Decay Jeopardizing Your B2B Business? Unless you’ve been living under a rock, it is nearly impossible to be in the business world right now without hearing about the importance of...
How to Create an Ideal Customer Profile for Your B2B Business
What is ICP (Ideal customer profile)? According to Wikipedia, a marketing strategy is a long-term, forward-looking approach to planning. The fundamental goal here is achieving a sustainable competitive advantage. Any smart B2B business owner knows that...