Take your healthcare business beyond the clinic with a healthcare professionals email list! Here’s how!
Healthcare, as a profession, is going through a paradigm shift. With the unprecedented burden on healthcare professionals (HCPs), the cry for reform and a major haul much louder than ever, the healthcare landscape may look clouded. Still, it is not without a silver lining. Breakthroughs are happening, including the vaccine for cancer, Ozempic for Type 2 diabetes and an injectable drug – lenacapavir, that reduced HIV infections to zero in African adolescent girls. The healthcare business is changing and rapidly evolving, connecting patients and professionals to care that changes the world- highlighting the need for collaboration and communication across the industry outside the clinic. This is where a healthcare professionals email list becomes an indispensable and invaluable tool! Helping healthcare businesses to connect with the right stakeholders to create lasting, fruitful networking opportunities to shape the future of care! A meticulously curated healthcare professionals email list is much more than a compilation of addresses or emails. It is where networking, thought leadership and entrepreneurial growth begin.
The healthcare industry is growing at an exponential rate. With the pandemic and the advent of AI and robotics in the healthcare industry, one of the fastest-growing and largest industries worldwide is also feeling the pressure to stay relevant and connect with the targeted audience. Providing access to timely healthcare information, relatable products or content is more crucial than ever. It accounts for 18% of the GDP of the U.S. economy, and the country spent $4.9 trillion on healthcare, which is expected to be around $6.2 trillion by 2028. On the other hand, global healthcare costs are expected to rise around 10 percent, approximately $665.37 billion, by 2028.
CDC research highlights that 61 percent of adults in the U.S. search the Internet for health or medical information. However, other research shows that people aren’t sure about the credibility of healthcare information on the internet, and more than 70 percent of people self-diagnose themselves incorrectly.
A healthcare email list can be a reliable solution to bridge this gap. By leveraging a healthcare mailing list, manufacturers, suppliers, and service providers can ensure their offerings reach the right audience. They can reach out to doctors, industry specialists, and allied healthcare professionals, ensuring their offerings reach the right audience.
They can streamline their marketing efforts and build credible relationships with the stakeholders who influence procurements and make decisions. Such lists empower healthcare professionals with timely updates, breakthroughs, and information. It helps decision-makers to cut through the noise and get relevant insights. When healthcare professionals stay updated and stand at the forefront of medical advancements, they are equipped to provide evidence-based care and contribute reliable, well-informed perspectives in medical literature.
What are healthcare professional email lists intended for?
A healthcare professional email list has proven valuable for healthcare businesses, suppliers, consultants, service providers, healthcare companies, and manufacturers in connecting with healthcare institutions, such as hospitals and professionals. In today’s interconnected world, casting a wide net for lead generation or connecting with like-minded professionals is a massive waste of time and resources. It is also vital that a business goes beyond manufacturing or delivering quality products or services. It should know how to market them as well.
An email list for healthcare providers enables businesses in the healthcare segment to strike that fine balance and go that extra mile smartly. Using a healthcare provider email list can help with targeted networking, help businesses connect and network with people who matter, and position a brand as a trusted thought leader in the segment.
Patient care and operational challenges are nothing new for our medical professionals, but the burden is enormous, and we know that our healthcare systems are broken. Having little to no time for professional advancements and staying updated with innovations and trends that can transform their patients’ lives and the spectrum of healthcare is a real issue. A healthcare email list helps businesses connect with HCPs at the right moment and create a partnership that improves health outcomes for patients and is profitable for the parties involved! A win-win!
A healthcare professionals email list empowers businesses to bridge that gap, delivering value-driven offerings directly to those who need them the most—right when they need them.
A medical providers email list can provide value to a wide range of businesses, organisations, and individuals, such as:
Businesses: Pharmaceutical companies, medical implants and equipment manufacturers, managed healthcare, healthcare facilities, health tech companies, and IT companies can use the list to reach out to healthcare professionals to market their products and find the right market fit for their business.
Researchers: The healthcare email list can be customised so researchers can connect with interested participants, panellists, and professionals to conduct surveys and clinical trials.
Educators: Reaching out to the intended audience with a healthcare mailing list becomes easier than ever.
Policymakers: A healthcare email list can be used to communicate, engage, and collaborate with the key policymakers in the healthcare domain. Updates on healthcare policies, regulations, and guidelines can be shared with healthcare organisations, professionals, and administrators. It is a brilliant tool for targeted outreach and enhanced engagement.
What does a typical healthcare email list include?
A healthcare email list contains more than just email. It is usually customised and tailor-made depending on the nature of the business but almost always contains data points such as:
Email addresses: Reach out to your target audience whenever, wherever they are. It is rare to miss a lead when businesses can get creative and drop their products or services right in the inbox!
Phone numbers and other details: Contact information, including names, phone numbers, websites, and addresses of the professional workspace.
Demographics: This may include details of their speciality, experience and location.
The information in a healthcare professional list can be customised per a business’s needs and demands. A specifically curated healthcare email list may catalogue information based on the speciality and professions of healthcare workers, including allied healthcare workers (nurses, pharmacists, hygienists, assistants, therapists, and social workers).
The pertinent question, however, is why do businesses require healthcare professionals email lists?
Over 70 percent of healthcare professionals feel that pharma representatives fail to understand their needs or expectations and can make the promotional and educational material more impactful if they share only relevant communication with them. The open rate of healthcare email campaigns is more than 40 percent. However, a one-size-fits-all approach doesn’t work. A drive to digital pharma marketing may be overwhelming, but it is going to be the cornerstone of communication in the healthcare industry.
A study suggests that 77 percent of healthcare professionals use digital channels for personal learning and development. However, 47 percent prefer receiving communication through emails, but 62 percent also feel overwhelmed by promotional content pushed by pharma companies, making it a task for the businesses to understand their preferences and prioritise only relevant content.
A healthcare email campaign is the best, time-saving, cost-effective way to connect with busy professionals. Compared to traditional marketing, it is a non-disruptive, personalised and highly automated method to send relevant information to the inbox, which can be accessed by the medicos when they want.
Here’s how a healthcare business can benefit from a healthcare marketing list:
Targeting the audience: With a healthcare marketing list, targeting the relevant audience becomes easier. A healthcare business can significantly reduce lead acquisition costs by connecting to the right medicos and professionals who fit their offerings. By utilising a healthcare list, they can ensure that their cardiology offerings aren’t reaching the inbox of a neurologist and saving them from being listed as spam or blocked.
Increased productivity: Since the sales team only reaches out to a targeted segment, enhanced productivity and reduced costs are notable side effects of using a healthcare email list. Not to mention – the improved outreach efforts!
Personalised email campaigns: Utilising a healthcare medical list implies visibility into the demographics, geography and speciality of HCPs, allowing the marketing team to create a personalised email campaign suitable for the targeted segment.
Why do you need a trusted healthcare email list provider?
HCP data providers are a dime a dozen. Businesses can access email lists for healthcare from practically anywhere. However, there are only a few who compile and maintain accurate data. More importantly, only select ones offer the HCP database that is consent-based and verified.
There are a few checkpoints that you should consider while choosing your healthcare database provider:
NPI data: The NPI is a 10-digit number assigned by the CMS (Centers for Medicare and Medicaid Services) to standardise the financial and administrative transactions done by the HCPs. It doesn’t reveal any other personal or medical information. The NPI data can be used by businesses to target AMA-recognised practices and dig deeper into other attributes such as insurance carriers, names and addresses. NPI targeting represents an advanced approach to precision marketing.
Data hygiene: A healthcare medical list is more than just compiling information from the internet. Choose a provider that researches, refreshes, and validates the data. A guarantee on the email list quantity is nice, translating into high delivery and open rates for outreach efforts. Besides, it is more than important to comply with HIPAA, CCPA and GDPR regulations to avoid spam and privacy breaches.
- The healthcare database should be ethically sourced and scraped.
- A list should be refreshed and validated regularly so that targeted outreach efforts yield desired results.
- HCPs have consented to provide their information.
Why choose BizProspex as a trusted healthcare database provider?
BizProspex specialises in healthcare email marketing. Our database is extensive, sourced ethically and verified at various checkpoints to ensure that the businesses get the maximum RoI.
The healthcare email lists are comprehensive and well-segmented. The list is delivered in CSV format directly to your inbox.
What’s more? Experience the BizProspex Difference!
Best Price Guarantee: Competitive pricing, no hidden costs or long-term charges to ensure that we are the perfect fit for your business and create a lasting partnership.
Unlimited Usage: Once you are in, you are in! You are in charge!
98% deliverability: Our healthcare email database is regularly updated and validated to empower businesses with precise data whenever required.
Customised for your Business: Our bespoke services ensure the database is crafted to your business’s needs and aligns with its objective.
Ready to See the Results?
Request a free demo today to see the BizProspex HCP database in action. You can also download an HCP email list as a FREE sample.