How JP Urban Moving Filtered NYC’s “Ghost” Influencer list
As part of a large-scale digital marketing effort in New York, JP Urban Moving needed an effective way to connect with local content creators who have the power to positively impact the decision-making process for individuals looking for professional movers and relocation solutions. The goal was simple enough on paper, but it proved to be quite challenging in practice: produce an accurate and current influencer list in New York who had both significant reach and valid contact information.
Tools for searching for public influencers and various platforms for purchasing large datasets returned inconclusive results, outdated contact information, and missing contact information. BizProspex was retained to provide a reliable, vetted, and curated dataset of influencers list that could be utilized immediately by the client for outreach.
Client Profile
JP Urban Moving is a moving company located in New York that provides relocation services to residential and commercial clients. The company decided to form partnerships with local influencers and bloggers to help market their services across social media-based lifestyle channels.
The client required:
- 100 Instagram influencers and bloggers.
- Minimum 10,000 followers.
- Niches: Lifestyle, Fashion, Food, Travel, Wellness.
- Contact Information: First and last name, city/state, email, website, and social profiles.
It was imperative that the data provided was organic in nature and verified to ensure that direct outreach would be successful.
Problem
The challenge was not locating influencers. The problem was determining which local influencers were legitimate, reachable, and relevant to the area while also having up-to-date and accurate contact information. Most public influencer databases were unable to verify if the influencers’ listed location was clear or current, confused inactive blogs with private personal accounts, and included unreliable email addresses or inaccurate follower counts.
To a local business, even a small amount of inaccurate data resulted in wasted outreach efforts, damaged perceptions of the brand, and lost time. The client wanted to receive a list of real people located in real areas, representing real audiences that were interested in collaborating.
BizProspex Research Strategy
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- Step 1: Establishing the “New York Radius” BizProspex clarified how close to New York the client wanted to focus. Influencers were researched based out of Brooklyn, Queens, Bronx, Staten Island, Jersey City, Hoboken, Long Island, Newark, Stamford, and White Plains. This identified influencers geographically relevant to regional social media campaigns.
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- Step 2: Evaluating the Legitimacy of Each Influencer Each influencer was evaluated against standards: posting activity in the past year, followers greater than 10,000, alignment with intended niches, legitimate audience engagement patterns, and consistent location listing across platforms.
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- Step 3: Validating Contact Information BizProspex confirmed the ownership and usability of email addresses, websites, and the authenticity of social media profiles. Only influencers with verifiable contact information were included in the final dataset.
Results
The final dataset provided 100 New York-area influencers and bloggers with verified profiles and no bulk or auto-generated records.
- Immediate outreach was made possible.
- Wasted time was eliminated.
- Precise targeting of local audiences was achieved.
- Campaign execution timelines were reduced.
- Quality of responses from content creators increased due to relevance and accuracy.
Conclusion
- Local influencer campaigns are often unsuccessful because of unreliable location data.
- Automated systems cannot confirm a creator’s legitimacy.
- Professional review prevents brand damage from reaching inactive or misleading profiles.
- Clean, structured data dramatically reduces campaign setup time.
- Research-driven curation remains essential for high-trust outreach projects.