How Account Based Marketing Benefits Your B2B Business
Not all B2B marketing strategies are created equal, and not all of them work. Have you ever wondered why your B2B marketing initiatives are not yielding the expected results? Why is it that in spite of pumping in efforts and resources, you aren’t able to...
A Definitive Guide: Manual Data Cleaning, Mining & CRM Cleaning
Big Data practices win in the B2C arena. In spite of this, we see many B2B marketers are still wary of it. However, if you keep data governance issues at one side, big data leveraged into a B2B marketing strategy can help in enhancing customer relations and...
Practical tips for SalesForce CRM cleaning
‘Garbage in and garbage out’ is valid in so many cases. Maybe, B2B organizations and data weren't on the minds of those who crafted the saying. But the underlying sentiment remains relevant when it comes to data, data quality and even business databases in general....
How to measure ROI through Email Marketing
There is no scarcity of digital marketing channels available to the modern marketer in this technologically led era. In such a scenario, many times, you may find yourself wondering if email marketing is even worth it. Short answer, yes! No matter how many new...
Four reasons to clean your CRM Data
CRM Data is integral to the success of your B2B organization. In this article, we take a look at the main reasons to maintain a clean CRM database. In today’s cut-throat business world, current and relevant data can help your firm grow like never before....
Calculate ROI through data cleaning
How to calculate ROI through Data Cleaning You might be wondering whether data cleaning worth my time & money to improve ROI. Here is the unique way to calculate ROI through Data Cleaning. Well, here is the answer to all your questions relating to...
Why good grammar is a must for content marketing
Content Marketing is so important for B2B companies these days. It is no longer news that landing new customers is becoming an increasingly difficult task for most B2B marketers. Considering the competitiveness in the business environment these days, it is...
The Importance of CRM Cleaning for B2B Marketers
Your CRM (Customer Relationship Management) is the software. This software enables your B2B business to store information about the organization’s relationships and interactions with existing and potential customers. Because of this, your CRM system is...
The world of Modern Data Cleaning explored
Many researchers around the world have conducted intensive research on what can solve B2B challenges. This has put light on the many challenges that companies go through trying to increase sales and grow their customer base. While the importance of data is...
Manual CRM Cleaning: Why and How
If you are like most Marketers out there, you realize that CRM Cleaning (mainly Manual CRM Cleaning) is very crucial. This marketing step ensures that your B2B marketing campaigns bring in successful results. Whether you have been a B2B businessperson for long,...