B2B sales is a lot like fishing. Often glorified as hunters, salespeople have their inside jokes and conversation to describe their situation of finding out a needle in the haystack. From “There is plenty of fish in the sea” to “Use the right bait” and “Catch...
Your business is as effective as your marketing strategy. We live in an era where businesses that are able to showcase themselves are thriving. Monopoly and oligopoly are increasingly becoming extinct phenomena. Every business is under cut-throat competition...
Like every other thing, the Internet has also drastically changed the way B2B businesses sell to each other. Change is fuelled by the infusion of technology and digital media at every step. The customers are more informed and educated than they had ever been...
From sensitization to sanitization: Let us all buckle up! Coronavirus is not how we wanted to walk into 2020. A virus has brought the supposedly the most evolved and entitled species to its knees. And the world has just crumbled like a cookie, and the...
The concept of skip tracing comes from an age-old phenomenon of finding something new or finding something which was lost. Human beings have an inherent desire of exploring unknown and unraveling it. Therefore, skip tracing is a term which we have formulated to...
