What is intent data, and how does it help your business?
Data collected basis the research of users’ behaviour is called intent data. A and Y both look for things online. Whether they want to buy a product or are looking for information related to a specific product- it can all be summed up in a user behaviour...
How bad data is harming your company and how can you be on its good side?
Your sales team is super-excited for having a new, almost sure-shot lead off a database. You know that your product or service would sure make sense to them and it probably is a done deal, a matter of when and not if. Easy, peasy and breezy. Though it rains on...
How much can you save with the address validation?
Imagine you going to visit someone and searching for the house in the area. When you think address search is done and you ring the bell, a door opens and you are greeted with a person with a questioning look, asking “Do we know you?” or a scenario...