Zahra - BizProspex - Page 12 of 13

Be Sure Your B2B Data Appending Consists of Decay Defense

by Zahra | Oct 10, 2019 | Data

Every business needs data as its ultimate driving wheel. In the B2B world, where interaction with the end-user is relatively less, data becomes an even more crucial asset. As a B2B company, you need to constantly run multiple rounds of checking to maintain the...

The Ultimate B2B SEO Guide

by Zahra | Jul 26, 2019 | Data, Marketing

SEO in one-line means optimizing the website to rank better in search engines. We all know this, but why is this so difficult and what difference will it draw when we speak about B2B SEO. Firstly, what does B2B SEO mean? It refers to the science...

8 Critical Factors to Consider Before Diving into Account-Based Marketing

by Zahra | Jul 17, 2019 | Marketing, Data Solution

Back in the day, only established enterprises were able to acquire the technology and services needed to run a successful ABM campaign because it was too expensive. These days, account-based marketing (ABM) is gaining momentum, especially among B2B...

The Biggest problem with B2B Cold Calling, Tips and How you can fix it

by Zahra | Jul 17, 2019 | Data

Sales Calls? Really? In the digital age, where people have almost left outbound marketing and are working relentlessly on their inbound marketing strategies, do we really need to discuss this? There is still hope for B2B cold calling, but then...

How to Align your Sales and Marketing Teams for Thriving Account Based Marketing

by Zahra | Jul 3, 2019 | Data, Marketing

What’s every business dream come true? Yes, it is the alignment of their sales and marketing teams. It may sound impossible to many, but with conscious efforts, right tools and healthy communication it is an achievable task. It is also very important to align...