LinkedIn: The latest Social Media Super-hero to B2B Businesses
Your business is as effective as your marketing strategy. We live in an era where businesses that are able to showcase themselves are thriving. Monopoly and oligopoly are increasingly becoming extinct phenomena. Every business is under cut-throat competition...
How B2B sales have evolved in the past 10 years
Like every other thing, the Internet has also drastically changed the way B2B businesses sell to each other. Change is fuelled by the infusion of technology and digital media at every step. The customers are more informed and educated than they had ever been...
The 2020 Coronavirus Effect and your Marketing Strategy: Is your business ready for what comes next?
From sensitization to sanitization: Let us all buckle up! Coronavirus is not how we wanted to walk into 2020. A virus has brought the supposedly the most evolved and entitled species to its knees. And the world has just crumbled like a cookie, and the...